{"id":6561,"date":"2024-12-16T12:13:39","date_gmt":"2024-12-16T12:13:39","guid":{"rendered":"https:\/\/formassista.fr\/?page_id=6561"},"modified":"2025-07-28T11:04:30","modified_gmt":"2025-07-28T11:04:30","slug":"market-research","status":"publish","type":"page","link":"https:\/\/formassista.fr\/en\/market-research\/","title":{"rendered":"Market research"},"content":{"rendered":"\t\t
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Your tailor-made market study, 10x faster<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The first essential step for the success of your project<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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This story could soon be yours\ud83d\udcdc\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This is Ana\u00efs’ story. Ana\u00efs is a dynamic young woman ready to launch herself into the world of entrepreneurship as an independent administrative assistant . Like many entrepreneurs, Ana\u00efs begins her project with a lot of enthusiasm , but also with a lot of questions : How to organize your business remotely? Where to find your first customers?<\/p>

For her project, Ana\u00efs is supported by France Travail. Her advisor recommends that she send out a questionnaire by email to her prospects.<\/p>

“I admit that doing a questionnaire by email discourages me a little… I had already done a questionnaire and I had very few responses.”<\/p>

Following this traditional method, the answers are rare . And she realizes that this approach is not effective . She feels stuck and she begins to doubt her ability to achieve her goals.<\/p>

That’s when Ana\u00efs crosses paths with Didier and FormAssista. Didier gives her some very important advice: selling your services is not the key, what customers are really looking for is a trustworthy person to help them with their daily questions.<\/p>

Ana\u00efs then adopted a new strategy : meeting her future clients in person. Thanks to the Smappen map that Didier provided her? Ana\u00efs was able to determine her prospecting area around her home, accessible within a 25-minute drive.<\/p>

Do you recognize yourself in Ana\u00efs’ story? Discover all our solutions to create your market research file . You will find the necessary tools to get off to a good start , with tailored advice and an approved methodology . Don’t let questions and doubts hold you back, and start your own story today .<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Why is a market study\nessential for your project?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tUnderstanding demand and the market\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tThe demand for your product or service will define the future of your business. You need to learn about the trends and characteristics of your niche. Independent market research allows you to anticipate the behavior of your consumers and competitors. Thus, you can adapt your offers accordingly.\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tIdentify your customers\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tYou will be able to segment your market according to different criteria: sectors of activity, number of employees, services, turnover, etc. You will thus understand their specific needs and propose better solutions. \n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tAnalyze the competition\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tA market study will allow you to evaluate direct and indirect competition. You will seek to know their positioning, their strengths, their weaknesses, their marketing strategies, their prices\u2026 And thus identify opportunities to offer a unique value proposition.\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMaking the right choices\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tYour market research will provide you with objective information about your market. You will be able to make informed decisions about the development of your services, marketing strategies, distribution channels, prices\u2026 And you reduce uncertainties.\n\n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Your market study made easy\u2728\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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You’re ready to start your new business, but you’re facing a mountain of uncertainty. You don’t know where to start to understand your market and identify your potential customers.<\/p>

Every day that goes by without effective market research is a missed opportunity. You\u2019re making decisions based on assumptions, not hard data. And that\u2019s costing your project dearly.<\/p>

Like you, Ana\u00efs was lost at the beginning of her journey. She had tried to understand her market by herself\u2026but it didn\u2019t bear fruit. Then, we sent her her tailor-made Smappen report.<\/p>

Thanks to this report, Ana\u00efs was able to obtain detailed data on her catchment area , identify the companies to target and understand the specific needs of her future customers.<\/p>

Imagine yourself in the same situation. With Smappen , you have all the information you need to succeed . You will know exactly where to\u00a0 focus your efforts , which companies to approach and how to\u00a0 adapt your offer\u00a0 to the needs of the market.\u00a0<\/p>

Smappen ‘s tailor-made reports offer you immediate access to precise and personalized market analyses.<\/div>
Thanks to our partnership with Smappen , no subscription is required. You just need to send us your search criteria. We’ll take care of the rest.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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