{"id":36784,"date":"2023-07-26T16:45:47","date_gmt":"2023-07-26T16:45:47","guid":{"rendered":"https:\/\/formassista.fr\/?p=36784"},"modified":"2025-06-09T11:30:22","modified_gmt":"2025-06-09T11:30:22","slug":"steal-our-marketing-strategy-how-we-create-clients-not-just-win-them","status":"publish","type":"post","link":"https:\/\/formassista.fr\/en\/2023\/07\/26\/steal-our-marketing-strategy-how-we-create-clients-not-just-win-them\/","title":{"rendered":"Steal Our Marketing Strategy: How We Create Clients, Not Just Win Them"},"content":{"rendered":"\n

If you\u2019re a freelancer, service-based business owner, or simply trying to make a difference with your skills\u2014you need<\/em> to get comfortable with marketing.<\/p>\n\n\n\n

At FormAssista<\/strong>, we consider ourselves independent marketing strategists. And we thought it might help to share our personal marketing strategy\u2014especially for those who, like us, don\u2019t enjoy cold calls, salesy pitches, or job boards for freelancers.<\/p>\n\n\n\n

If those tactics feel misaligned with who you are (welcome to the introvert club), keep reading…<\/p>\n\n\n\n

\n\n\n\n

Our Personal Marketing Strategy<\/h2>\n\n\n\n

A strategy is simply about deciding what to do and what not to do<\/strong> in order to achieve a result.<\/p>\n\n\n\n

Our marketing strategy is deeply rooted in our personal experiences and values. Like many of you, we\u2019ve been on the receiving end of pushy cold calls<\/strong>\u2014the kind that rush to sell, based entirely on their timeline, not yours.<\/p>\n\n\n\n

So we made a clear decision early on: we would never use those methods<\/strong>. Instead, we chose to lead with authentic connection and trust<\/strong>\u2014and let the sales follow naturally.<\/p>\n\n\n\n

\n\n\n\n

From \u201cWinning Clients\u201d to \u201cCreating Clients\u201d<\/h2>\n\n\n\n

There are two ways to approach freelancing:<\/p>\n\n\n\n

    \n
  1. Win clients<\/strong><\/li>\n\n\n\n
  2. Create clients<\/strong><\/li>\n<\/ol>\n\n\n\n

    Most people start with the first\u2014responding to freelance job platforms, social media ads, or inbound requests. But here\u2019s the downside:<\/p>\n\n\n\n

      \n
    • You’re constantly competing on price.<\/li>\n\n\n\n
    • Clients think they know what they want, and there\u2019s little room to guide or reshape the project.<\/li>\n\n\n\n
    • You end up selling what<\/em> you do, instead of why<\/em> it matters.<\/li>\n<\/ul>\n\n\n\n

      Winning clients is reactive. Creating clients is proactive.<\/strong><\/p>\n\n\n\n

      When you create clients, you start by understanding what they really<\/em> want\u2014even before they do. That means listening, observing, and building real relationships.<\/p>\n\n\n\n

      \n\n\n\n

      Relationships > Sales<\/h2>\n\n\n\n

      When we spot someone we\u2019d love to work with, we nurture the relationship first<\/strong>:<\/p>\n\n\n\n

        \n
      • We engage with their content<\/li>\n\n\n\n
      • We send thoughtful DMs<\/li>\n\n\n\n
      • We show up to their events<\/li>\n\n\n\n
      • We talk about them with others<\/li>\n\n\n\n
      • We make it clear: we\u2019re aligned with their mission<\/em>, not just their money<\/li>\n<\/ul>\n\n\n\n

        And yes\u2014this can take weeks, months, even years. But that\u2019s okay. We\u2019re not in a rush.<\/p>\n\n\n\n

        This approach protects us from the dreaded feast-and-famine cycle. We don\u2019t sell out of desperation\u2014we invest in people<\/strong>, long before there’s even a sales conversation.<\/p>\n\n\n\n

        Because we only want to work with clients we believe in. Clients who inspire us, who share our values, and who challenge us to do our best work.<\/p>\n\n\n\n

        So instead of closing a sale, we open a relationship<\/strong>.
        When the time comes to sign the contract, it feels natural<\/em>, obvious<\/em>, and exciting\u2014for both sides.<\/p>\n\n\n\n

        \n\n\n\n

        How We Use Marketing to Create Clients<\/h2>\n\n\n\n

        Since our strategy is based on relationship-building, our marketing focuses on three pillars:<\/p>\n\n\n\n

          \n
        • Being known<\/strong><\/li>\n\n\n\n
        • Being liked<\/strong><\/li>\n\n\n\n
        • Being trusted<\/strong><\/li>\n<\/ul>\n\n\n\n

          Our job is to show we understand our audience<\/strong>, so they feel confident investing in us.<\/p>\n\n\n\n

          We focus heavily on:<\/p>\n\n\n\n

            \n
          • Content marketing<\/strong> (especially blogs, email, and LinkedIn)<\/li>\n\n\n\n
          • One or two key channels<\/strong> instead of spreading ourselves thin<\/li>\n\n\n\n
          • Real conversations<\/strong> and consistent engagement<\/li>\n<\/ul>\n\n\n\n

            We don\u2019t play the numbers game. We focus on intentional connection<\/strong> and helpful content<\/strong>\u2014the kind that makes people say: \u201cThey get it. They get me.\u201d<\/em><\/p>\n\n\n\n

            \n\n\n\n

            The Message Comes Before the Medium<\/h2>\n\n\n\n

            People don\u2019t buy the best product.
            They buy the one they understand the fastest<\/strong>.<\/p>\n\n\n\n

            That\u2019s why our message<\/strong> always comes first.<\/p>\n\n\n\n

            We constantly refine our core message based on client feedback. We listen to the words our audience uses and reshape our positioning to reflect that. Pretty graphics and business cards are great\u2014but if your message doesn\u2019t resonate, it won\u2019t convert.<\/p>\n\n\n\n

            If you haven\u2019t nailed your elevator pitch yet\u2014start there<\/em>. It\u2019s the foundation of everything else.<\/p>\n\n\n\n

            \n\n\n\n

            To Summarize:<\/h2>\n\n\n\n
              \n
            • A strategy is about choosing<\/strong> what to do (and not<\/em> do) to achieve your goals.<\/li>\n\n\n\n
            • Don\u2019t chase sales\u2014open relationships<\/strong> instead.<\/li>\n\n\n\n
            • Don\u2019t try every channel\u2014focus on 2 or 3<\/strong> that truly serve you.<\/li>\n\n\n\n
            • Your message matters more than your platform<\/strong>\u2014craft it carefully and update it often.<\/li>\n\n\n\n
            • Content is an act of kindness. And kindness is the best marketing strategy<\/strong>.<\/li>\n<\/ul>\n\n\n\n

              This isn\u2019t about growth-hacking or shortcuts.<\/p>\n\n\n\n

              It\u2019s about creating a self-sustaining marketing engine<\/strong>\u2014one that runs on meaningful content and produces deep, lasting relationships.<\/p>\n\n\n\n

              The kind of marketing that doesn\u2019t just win clients.
              It creates them\u2014for years to come.<\/p>\n","protected":false},"excerpt":{"rendered":"

              If you\u2019re a freelancer, service-based business owner, or simply trying to make a difference with your skills\u2014you need to get comfortable with marketing. At FormAssista, we consider ourselves independent marketing strategists. And we thought it might help to share our personal marketing strategy\u2014especially for those who, like us, don\u2019t enjoy cold calls, salesy pitches, or […]<\/p>\n","protected":false},"author":16,"featured_media":28932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[],"class_list":["post-36784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\nSteal Our Marketing Strategy: How We Create Clients, Not Just Win Them - Formassista<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/formassista.fr\/en\/2023\/07\/26\/steal-our-marketing-strategy-how-we-create-clients-not-just-win-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Steal Our Marketing Strategy: How We Create Clients, Not Just Win Them - Formassista\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re a freelancer, service-based business owner, or simply trying to make a difference with your skills\u2014you need to get comfortable with marketing. 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