Your tailor-made market study, 10x faster
This story could soon be yours
This is Anaïs’ story. Anaïs is a dynamic young woman ready to launch herself into the world of entrepreneurship as an . Like many entrepreneurs, Anaïs begins her project with a lot of enthusiasm , but also with a lot of questions : How to organize your business remotely? Where to find your first customers?
For her project, Anaïs is supported by France Travail. Her advisor recommends that she send out a questionnaire by email to her prospects.
“I admit that doing a questionnaire by email discourages me a little… I had already done a questionnaire and I had very few responses.”
Following this traditional method, the answers are rare . And she realizes that this approach is not effective . She feels stuck and she begins to doubt her ability to achieve her goals.
That’s when Anaïs crosses paths with Didier and FormAssista. Didier gives her a very important piece of advice: selling your services is not the key, what customers are really looking for is a trustworthy person to help them with their daily questions.
Anaïs then adopted a new strategy : meeting her future clients in person. Thanks to the map that Didier provided her? Anaïs was able to determine her prospecting area around her home, accessible within a 25-minute drive.
Do you recognize yourself in Anaïs’ story? Discover all our solutions to create your market research file . You will find the necessary tools to get off to a good start , with tailored advice and an approved methodology . Don’t let questions and doubts hold you back, and start your own story today .
Why is a market study essential for your project?
Understanding demand and the market
The demand for your product or service will define the future of your business. You need to learn about the trends and characteristics of your niche. Independent market research allows you to anticipate the behavior of your consumers and competitors. Thus, you can adapt your offers accordingly.
Identify your customers
You will be able to segment your market according to different criteria: sectors of activity, number of employees, services, turnover, etc. You will thus understand their specific needs and propose better solutions.
Analyze the competition
A market study will allow you to evaluate direct and indirect competition. You will seek to know their positioning, their strengths, their weaknesses, their marketing strategies, their prices… And thus identify opportunities to offer a unique value proposition.
Making the right choices
Your market research will provide you with objective information about your market. You will be able to make informed decisions about the development of your services, marketing strategies, distribution channels, prices… And you reduce uncertainties.
Your market research made easy
You’re ready to start your new business, but you’re faced with a mountain of uncertainty. You don’t know where to start to understand your market and identify your potential customers.
Every day that goes by without effective market research is a missed opportunity. You’re making decisions based on assumptions, not hard data. And that’s costing your project dearly.
Like you, Anaïs was lost at the beginning of her journey. She had tried to understand her market by herself…but it didn’t bear fruit. Then, we sent her her tailor-made Smappen report.
Thanks to this report, Anaïs was able to obtain detailed data on her catchment area , identify the companies to target and understand the specific needs of her future customers .
Imagine yourself in the same situation. With Smappen , you have all the information you need to succeed . You will know exactly where to focus your efforts , which companies to approach and how to adapt your offer to the needs of the market.
Smappen ‘s tailor-made reports offer you immediate access to precise and personalized market analyses.
Thanks to our partnership with Smappen , no subscription is required. You just need to send us your search criteria. We’ll take care of the rest.
Your cards
Create your catchment area flexibly and precisely in relation to your geographic area
Your data
Choose your targets and access data on the population and businesses
Your report
A comprehensive 24-page report, your catchment area, population and target data
The 3 market study documents
No. 1: the methodology
25+ pages prepared and organized, and ready to use They detail all the steps of a market study and you have a complete working document to start your study.
This is a methodology to guide your thinking and facilitate the writing of your strategy, we help you create your document.
No. 2: the sources
Are you lacking information to finalize your market research? We offer you 20 sources on which you can rely to find the information you need.
No. 3: tthe example
A complete and detailed example of a market study carried out in immersion. It is 80+ pages of document that explain in detail the step-by-step methodology that we used. You will find the information that we collected, the questions that we asked, the analyses that we conducted, the results of the questionnaire and our final decision .
Our offers for market research
DISCOVERY
An idea of your market
19 €
1 simulation
- full report
- local market
- customer target
ESSENTIAL
The essential elements
29 €
3 simulations
- Self-financingfull reports
- local markets
- customer targets
- 25+ pages of methodology
- 20 essential sources
PREMIUM
A solid market study
49 €
5 simulations
- full report
- local market
- customer target
- 25+ pages of methodology
- 20 essential sources
- 80+ pages of sample market research
CUSTOM MADE
Professional support
300 €
♾️ simulations
- full report
- local market
- customer target
- 25+ pages of methodology
- 20 essential sources
- 80+ pages of sample market research
- 4 hours of private coaching and advice to carry out your market study together
