Learn to sell and sell yourself better

7 hours to learn the essential techniques that help to convince and sell

Learn the art of selling yourself

Are you struggling to sell yourself and promote your products or services? You’re not alone. Many people face obstacles when it comes to effectively presenting what they have to offer. But don’t worry, anyone can learn how to sell and get bought, including you.

At Formassista, we are here to help you overcome these challenges. Our sales prospecting training allows you to master sales tools and techniques , while helping you apply them in your own words and in your own situations . No more apprehensions and uncertainties: with our support, selling your products and services will no longer be a taboo subject.

Not only will you learn the basics and proven sales techniques , but you will also have the opportunity to practice with real-life situations . Thanks to this training, you will know how to sell yourself, regardless of the profile of the customer in front of you.

And that’s not all! To go even further in your sales practice, you can complete this training with an individual coaching session . Formassista is the solution to transform your sales skills and reach new heights.

What are the educational objectives of the training to learn how to sell?

Gain confidence and know how to deliver messages that help to convince

Know the stages of sales and how to adapt your approach

Acquire the basics of sales and conduct interviews with ease

Discover the exclusive content of our training to learn how to sell

Module 1: Everyone knows how to sell!

Initially, we will support you in understanding all the interactions that make a sale successful.

By understanding the dynamics of the sale, you will be able to position yourself effectively, whether to sell or to get bought. Learning to navigate these two logics will allow you to better build your approach and maximize your chances of success.

Know the right format to communicate with your prospects and know how to adapt
Know how to position yourself in front of customers and have self-confidence

The module ends with a workshop where we try, test and improve.

What is my value?
How can I talk about my skills effectively?

Module 2: The Keys to a Successful Sale!

Explore with us the 7 crucial sequences that mark the path to a successful sale.

Then discover the specific tools and actions for each step, for a strategic and effective approach.

All the steps to follow to increase your chances of selling!

The module is built around a workshop where we try, test and improve.

How to properly manage the first contact?
Learn how to guide the exchange towards decision-making and a purchase

Module 3: The Know how to establish a climate of trust and understand customer needs to promote loyalty and successful sales

First, it is crucial that you use active listening and empathy to build a strong relationship between you and the customer. By understanding their needs and showing a genuine interest in their concerns, you create a bond of trust that is essential for a successful collaboration.

Then, you should accentuate your strengths by exploiting the different forms of communication. Whether through verbal or non-verbal communication, your timing, your elocution or your choice of vocabulary, each element contributes to a more effective and engaging interaction with the customer.

Finally, mastering the logic of questioning and the 3 types of questions will allow you to deepen your understanding of the customer’s needs. By putting these skills into practice, you will be able to construct personalized questions that will guide the conversation towards suitable and satisfactory solutions for all parties involved.

Module 4: The Master interviews with confidence: 3 tips for posture and sales techniques

First, it is essential for you to ask the right questions using the QQQOCCP and P framework. This structured model helps guide the conversation and explore the customer’s needs in depth, creating a solid foundation for a successful sale.

Next, it is crucial that you master the art of rephrasing to generate customer engagement. Knowing how to use the SCORE model, which consists of summarizing the key points of the discussion in a concise and precise manner, strengthens mutual understanding and promotes effective communication between the customer and you.

Next, it is important to present and argue your solution in a convincing manner. The CAPB technique, which consists of highlighting the Features, Advantages, Evidence and Benefits of your offer, allows you to highlight its strengths and meet the customer’s specific needs in an impactful way.

Finally, practice is essential to perfect your sales interview skills. By simulating real-life scenarios and implementing the techniques learned, you will gain confidence and ease in your interactions with customers, which will translate into improved sales performance.

Module 5: The Driving the interview towards closure to increase the chances of a profitable partnership.

Knowing how to handle customer objections is crucial to sales success, and the ARTV method provides an effective framework to achieve this. By understanding customer concerns and responding to them constructively, you can build trust and move toward closing the sale.

There are signals that indicate that the customer is ready to close the sale, do you know how to spot them? We will show you how to identify these favorable signs that reveal an opportunity to be seized and that will facilitate the conclusion of the contract. You thus increase their chances of success.

An equally crucial skill is the ability to make a smooth transition between the exchange phase and the final stages of the sale. Knowing how to approach the discussion on the next steps with confidence and clarity will allow you to maintain the momentum of the conversation and guide your customer towards the desired conclusion.

Finally, putting these skills into practice is essential to mastering them. We will practice closing sales in simulated situations while learning to reassure your customer.

Module 6: The Building your progress plan to optimize your efforts in order to obtain tangible results

By defining your points of attention at each phase of the sale, you ensure that you stay focused on the crucial aspects to achieve your business objectives. This also allows you to identify opportunities for improvement and put in place appropriate strategies to maximize your chances of success.

By putting these points of attention into practice when preparing for your next sales interview, you can create a clear and effective roadmap. This allows you to structure your actions and approach the interview with confidence and assurance, thus increasing the chances of concluding the sale satisfactorily.

An organization in advance of a future sales interview is possible and is extremely useful to know how you can react depending on the direction the discussion will take. We work on your personal action plan, we simulate your next interview with a future client … we prepare you to use all your new knowledge the day after the training.

Optional module: Monitoring and debriefing at 45 days to ensure effective application of lessons learned over time

After 45 days, a debriefing of the newly acquired practice allows us to evaluate its application and to discuss the challenges and successes encountered.

By working on your specific case, we offer you the opportunity to directly challenge the methods and tools you have learned. Our personalized advice will improve your performance.

Before the Learn to Sell Training - Take Stock of Your Goals

Take a positioning test to give meaning to your training.

Your certificate

At the end of your training, evaluate your new skills

After training, learn to sell: your knowledge in the long term

Take stock 45 days later to anchor your training in the long term

Your trainer is an expert

Didier THALMANN

Operational and educational director at FormAssista
More than 20 years of corporate practice in the marketing of service offers, and the management of sales teams operating in varied professional environments ranging from retailers to large companies.
For 8 years, consultant, trainer and teacher at the University of Orléans and Excelia Business School

Teaching methods

Tailored Data, Targeted Reach, and Comprehensive Reports to Drive Your Success

Prerequisites

no prerequisites in this training to learn to sell

Equipment required

a computer equipped with a microphone and a camera, as well as a stable WI-FI connection.

A pedagogy involving the participants' involvement with numerous practical applications

Small group training for personalized teaching and a 100% available instructor during the sessions

A flexible schedule made up of half-days to allow you to maintain your activity in parallel and train between each session

The prices

Group training

To benefit from collective dynamics

630€

Get Started

7 hours of group training with examples, exercises and practice
1 simulation exercise
8 years of experience as an intern trainer in faculties and schools
a complete training that covers all the points you need to know to know how to sell yourself and your work
6 modules combining theory, practice and contextualization
a trainer with over 20 years of experience in business practices
content and trainer recommended by our customers
possibility to pay in several installments via PayPal

Collective training + coaching

For group learning and coaching 45 days after training

750€