Learn to sell and sell yourself better
7 hours to learn the essential techniques that help to convince and sell
Learn the art of selling yourself, it's an open door to new growth opportunities!
Are you struggling to sell yourself and promote your products or services? You’re not alone. Many people face obstacles when it comes to effectively presenting what they have to offer. But don’t worry, anyone can learn how to sell and get bought, including you.
At Formassista, we are here to help you overcome these challenges. Our sales prospecting training allows you to master sales tools and techniques , while helping you apply them in your own words and in your own situations . No more apprehensions and uncertainties: with our support, selling your products and services will no longer be a taboo subject.
Not only will you learn the basics and proven sales techniques , but you will also have the opportunity to practice with real-life situations . Thanks to this training, you will know how to sell yourself, regardless of the profile of the customer in front of you.
And that’s not all! To go even further in your sales practice, you can complete this training with an individual coaching session . Formassista is the solution to transform your sales skills and reach new heights.
What are the educational objectives of the training to learn how to sell?
- Gain confidence and know how to deliver messages that help to convince
- Know the stages of sales and how to adapt your approach
- Acquire the basics of sales and conduct interviews with ease
- Be autonomous in measuring your practice and progress
Creators, business leaders wishing to:
- > Develop their commercial practice
- > Learn to better manage the elements of selling products or services
Discover the exclusive content of our training to learn how to sell
Training to learn how to sell yourself in 6 modules
Module 1
Everyone knows how to sell!
Initially, we will support you in understanding all the interactions that make a sale successful.
By understanding the dynamics of the sale, you will be able to position yourself effectively, whether to sell or to get bought. Learning to navigate these two logics will allow you to better build your approach and maximize your chances of success.
- Know the right format to communicate with your prospects and know how to adapt
- Know how to position yourself in front of customers and have self-confidence
The module ends with a workshop where we try, test and improve.
- What is my value?
- How can I talk about my skills?
Module 2
The Keys to a Successful Sale!
Explore with us the 7 crucial sequences that mark the path to a successful sale.
Then discover the specific tools and actions for each step, for a strategic and effective approach.
All the steps to follow to increase your chances of selling!
The module is built around a workshop where we try, test and improve.
- How to properly manage the first contact?
- Learn how to guide the exchange towards decision-making and a purchase
Module 3
Knowing how to establish a climate of trust and understanding customer needs to promote loyalty and successful sales
First, it is crucial that you use active listening and empathy to build a strong relationship between you and the customer. By understanding their needs and showing a genuine interest in their concerns, you create a bond of trust that is essential for a successful collaboration.
Then, you should accentuate your strengths by exploiting the different forms of communication. Whether through verbal or non-verbal communication, your timing, your elocution or your choice of vocabulary, each element contributes to a more effective and engaging interaction with the customer.
Finally, mastering the logic of questioning and the 3 types of questions will allow you to deepen your understanding of the customer’s needs. By putting these skills into practice, you will be able to construct personalized questions that will guide the conversation towards suitable and satisfactory solutions for all parties involved.
The module is built around a workshop where you improve on 3 essential skills
- know how to install a listening device
- learn to communicate to communicate well
- Guide and question to understand well
Learn how to guide the exchange towards decision-making and a purchase
Module 4
Master interviews with confidence: 3 tips for posture and sales techniques
First, it is essential for you to ask the right questions using the QQQOCCP and P framework. This structured model helps guide the conversation and explore the customer’s needs in depth, creating a solid foundation for a successful sale.
Next, it is crucial that you master the art of rephrasing to generate customer engagement. Knowing how to use the SCORE model, which consists of summarizing the key points of the discussion in a concise and precise manner, strengthens mutual understanding and promotes effective communication between the customer and you.
Next, it is important to present and argue your solution in a convincing manner. The CAPB technique, which consists of highlighting the Features, Advantages, Evidence and Benefits of your offer, allows you to highlight its strengths and meet the customer’s specific needs in an impactful way.
Finally, practice is essential to perfect your sales interview skills. By simulating real-life scenarios and implementing the techniques learned, you will gain confidence and ease in your interactions with customers, which will translate into improved sales performance.
The module is built around a workshop where we put the tools into practice
- Know commercial codes based on models and diagrams
- Know when and with whom to apply them
Module 5
Driving the interview towards closure to increase the chances of a profitable partnership.
Knowing how to handle customer objections is crucial to sales success, and the ARTV method provides an effective framework to achieve this. By understanding customer concerns and responding to them constructively, you can build trust and move toward closing the sale.
There are signals that indicate that the customer is ready to close the sale, do you know how to spot them? We will show you how to identify these favorable signs that reveal an opportunity to be seized and that will facilitate the conclusion of the contract. You thus increase their chances of success.
An equally crucial skill is the ability to make a smooth transition between the exchange phase and the final stages of the sale. Knowing how to approach the discussion on the next steps with confidence and clarity will allow you to maintain the momentum of the conversation and guide your customer towards the desired conclusion.
Finally, putting these skills into practice is essential to mastering them. We will practice closing sales in simulated situations while learning to reassure your customer.
The module is built around a workshop where you will learn to:
- direct the interview in his interest
- Managing the end of the interview to make sense
- Reaching a profitable business agreement
Module 6
Building your progress plan to optimize your efforts in order to obtain tangible results
By defining your points of attention at each phase of the sale, you ensure that you stay focused on the crucial aspects to achieve your business objectives. This also allows you to identify opportunities for improvement and put in place appropriate strategies to maximize your chances of success.
By putting these points of attention into practice when preparing for your next sales interview, you can create a clear and effective roadmap. This allows you to structure your actions and approach the interview with confidence and assurance, thus increasing the chances of concluding the sale satisfactorily.
An organization in advance of a future sales interview is possible and is extremely useful to know how you can react depending on the direction the discussion will take. We work on your personal action plan, we simulate your next interview with a future client … we prepare you to use all your new knowledge the day after the training.
Optional module
Monitoring and debriefing at 45 days to ensure effective application of lessons learned over time
After 45 days, a debriefing of the newly acquired practice allows us to evaluate its application and to discuss the challenges and successes encountered.
By working on your specific case, we offer you the opportunity to directly challenge the methods and tools you have learned. Our personalized advice will improve your performance.
Before the Learn to Sell Training - Take Stock of Your Goals
Take a positioning test to give meaning to your training.
Your certificate
At the end of your training, evaluate your new skills
After training, learn to sell: your knowledge in the long term
Take stock 45 days later to anchor your training in the long term
Your trainer is an expert
Didier THALMANN
- Operational and educational director at FormAssista
- More than 20 years of experience in the marketing of service offerings and the management of sales teams working in a variety of professional environments ranging from retailers to large companies.
- For 8 years, consultant, trainer and teacher at the University of Orléans and Excelia Business School
Teaching methods
Prerequisites
no prerequisites in this training to learn to sell
Equipment needed
a computer equipped with a microphone and a camera, as well as a stable WI-FI connection.
A pedagogy involving the participants' involvement with numerous practical applications
Small group training for personalized teaching and a 100% available instructor during the sessions
A flexible schedule made up of half-days to allow you to maintain your activity in parallel and train between each session
Training sessions
- 7 hours of training, spread over 1 half-day to optimize your time and energy.
- You will be able to practice selling yourself between sessions.
- Group of 5 people maximum for more effective individual monitoring.
- Location: remotely, in a virtual classroom for more flexibility and to limit unforeseen events.
We will create your personalized session, let’s look at the agenda together
With Didier THALMANN
Training prices
7 hours to learn how to highlight your strengths, your skills, and those of your company
Complete support to learn the fundamentals of a good salesperson.
Group training
To benefit from collective dynamics
630€
- incl. VAT
Whats includes:
- 7 hours of group training with examples, exercises and practice
- 1 simulation exercise
- 8 years of experience as an intern trainer in faculties and schools
- A complete training course that covers all the points you need to know to know how to sell yourself and your work
- 6 modules combining theory, practice and contextualization
- A trainer with over 20 years of experience in business practices
- Content and trainer recommended by our customers
- Possibility to pay in several installments via PayPal
Collective training + coaching
For group learning and coaching 45 days after training
750€
- incl. VAT
Whats includes:
- 7 hours of group training with examples, exercises and practice
- 1 simulation exercise
- 8 years of experience as an intern trainer in faculties and schools
- A complete training course that covers all the points you need to know to know how to sell yourself and your work
- 6 modules combining theory, practice and contextualization
- A trainer with over 20 years of experience in business practices
- Content and trainer recommended by our customers
- Possibility to pay in several installments via PayPal
We offer all types of financing: OPCO, FIFPL, Region, Department, self-financing and payment facilities.
Interested? Don't wait any longer and contact us as soon as possible to start your 21-hour training course on responding to calls for tenders!
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Frequently Asked Questions
Who can enroll in Formassista's training programs?
At Formassista, we believe in making education accessible to all. Our training programs are open to everyone, regardless of background or experience.
Whether you’re an individual seeking personal development or a professional aiming to enhance your skills, you’re welcome to join our courses.
What types of training formats are available?
We offer a variety of training formats to suit diverse learning preferences:
- Public Training Programs: These are open sessions where participants from various backgrounds come together, fostering a rich learning environment.
- Private Training Programs: Tailored sessions designed for specific groups or organizations, allowing for customized content that addresses unique needs.
- E-Learning Courses: Flexible online modules that you can complete at your own pace, ideal for those with busy schedules or varying time zones.
Can this training be done remotely?
Yes, all our training courses are 100% remote. You have two options:
- Virtual classroom: Join a live session with other participants and an instructor for an interactive learning experience.
- Private training: Book a dedicated session, either for yourself or for your company.
Our e-learning courses are designed for complete flexibility. You can learn at your own pace while following a structured path that allows you to check your progress and apply what you learn step by step.
At Formassista, we strongly believe that learning should never be a one-way process. That’s why all our courses include opportunities to interact with trainers, whether through live sessions, Q&A, or personalized feedback.
How long does training last?
Our training last from 7 to 35 hours, depending on the topic or on the format you choose (group or individual).
Sessions take place Monday to Friday, from 9 a.m. to 4:30 p.m., and can be spread over several weeks for better flexibility.
Each session is designed to encourage deep thinking. As you progress, you’ll naturally have new questions, which we address at the beginning of each module to reinforce your understanding. In other words, one hour of training with us leads to at least two additional hours of reflection and application.
At Formassista, training doesn’t stop when the course ends. We remain available to answer your questions and support you as you put your knowledge into practice.
Where can I find the full program of every training?
The detailed program for each course is available for download directly on the course page.
If you’re looking for an e-learning course, you’ll find all available content in our training catalog.
Which training is supported by the CPF?
The only training course covered by the CPF is the one designed to help employees and civil servants build their future business plan and strategy.
How do I finance my training?
We are Qualiopi-certified organization, Formassista has a wide range of financing possibilities
Our training program « Conduire son projet de création d’entreprise » is 100% eligible for CPF (Compte Personnel de Formation) funding.
Additionally, your CPF funding can be supplemented by other sources such as France Travail or personal contributions.
All other trainings can be financed through various channels, including:
- OPCOs (Opérateurs de Compétences): Organizations that support vocational training.
- FAFCEA (Fonds d’Assurance Formation des Chefs d’Entreprise Artisanale): A fund dedicated to the training of craft business leaders.
- Pôle Emploi: For job seekers or independent professionals registered with Pôle Emploi, training can be financed through this agency. It’s advisable to consult your Pôle Emploi advisor to understand the funding modalities.
- Regional Programs: Some regions offer special schemes to finance training, especially in the context of business creation. Contact your Regional Council or local authorities to learn about available support.
- Employer Support: For employees, training can be financed by your company, especially if it aligns with skill development or role adaptation. Engage with your HR department or employer to explore these options.
- Personal Financing: If you choose to finance your training personally, Formassista can assist in facilitating your project.
Investing in training is a significant step toward enhancing your skills and advancing your career. For more detailed information on funding options, please visit our dedicated page:
What skills/prerequisites are needed to take this training?
Most of our courses do not require any prerequisites.
However, certain advanced programs might have specific requirements, which will be clearly stated on the respective course pages.
We encourage you to review the course details to ensure it aligns with your learning objectives.
How do I register for a course?
Registration is straightforward:
- Browse Courses: Explore our training catalog to find a course that matches your interests.
- Review Details: Check the course page for information on content, duration, and any prerequisites.performanceinstitute.org+1knowllence.com+1
- Enroll: Follow the enrollment instructions provided on the course page. If you encounter any issues or have questions, our support team is here to assist you.
What support is available after completing the training?
Your learning journey doesn’t end upon course completion. We offer continuous support to ensure you can effectively apply your new skills
- Post-Training Assistance: Our instructors are available to answer any follow-up questions you may have.
- Additional Resources: Access to supplementary materials and forums where you can engage with fellow learners.
- Certification: Upon successful completion, you’ll receive a certificate recognizing your achievement.
At Formassista, your success is our priority. We’re committed to providing an inclusive and supportive learning environment for all participants.
What makes Formassista different from other training providers?
At Formassista, we stand out through a specialized, high-quality, and supportive approach designed specifically for independent assistants and secretaries. Here’s what makes us unique:
- A Specialized Focus – Unlike general training providers, we are 100% dedicated to helping assistants and secretaries build and grow their freelance businesses. Our courses address the specific challenges of this profession.
- Comprehensive Support Beyond Training – We don’t just teach; we accompany you at every stage of your journey with coaching, business tools, and actionable strategies to help you implement your learning effectively
- Flexible Training Formats – Choose what works best for you:
- Live virtual classrooms with expert trainers.
- Self-paced e-learning courses for independent study.
- Private training sessions for individuals or businesses.
- Qualiopi-Certified Training – Our programs meet strict quality standards and are eligible for various funding options (CPF, OPCOs, FAFCEA, France Travail, etc.), making them accessible to more learners.
- A Rich Learning Ecosystem – Our blog provides continuous learning with practical advice, industry insights, and inspiring testimonials to keep you motivated and informed.
At Formassista, training is not just about learning—it’s about transforming your career with the right support, tools, and mindset.
Want to know more? Discover our programs here.or book a meeting
